Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

These include replacing traditional brand managers with a new position—the customer segment manager; targeting brands to as narrow an audience as possible; developing the capability and the mind ...

What makes a great song of the summer? Is it an up-tempo pop banger? Something with an earworm chorus? Does it need to feature the words “summer” or “sunshine” or “California”? The ...

Designers and fashion brands are constantly referencing the '90s to this day. From Nike to Nautica, these are the brands that defined the decade.

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.

Living up to the reputation of being a Gen Z style icon, the ‘Bridgerton’ actress created a golden hour moment at the premiere of ‘F1’.

What is private labeling? Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is ...

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All the latest news, views, sport and pictures from Dumfries and Galloway. We bring you the best coverage of local stories and events from the Dumfries & Galloway Standard and Galloway News ...