Google actually announced back in December its intentions to phase out cookies by default: The plan is, starting today, Jan. 4, to restrict website access to third-party cookies for 1% of Chrome ...

Google first announced its intention to kill cookies, the technology that logs the activity of internet users across websites so advertisers can target them with relevant ads and track their ...

Google says it now plans to keep cookies. Rather than depreciating them, the tech giant will "introduce a new experience in Chrome that lets people make an informed choice that applies across ...

As a result, Google won't be pushing that cookie dialog to users. You can still choose to disable third-party cookies in Chrome, though. Maintaining the status quo.

Killing cookies, Google said, would adversely impact online publishers and advertisers. This announcement marks a significant shift from Google's previous plans to phase out third-party cookies by ...

Google cookies continue to play a crucial role in paid ad targeting and effectiveness. SEO data precision. Google cookies enhance the precision of SEO tools by providing accurate user behavior data.

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

As Google enters its anti-trust trial against the DOJ on September 9, this decision to keep cookies could play a strategic role in navigating regulatory scrutiny.

Firefox and Safari have blocked third-party cookies. Google said it would by the end of the year but now says it will continue to allow cookies, as they’ve reversed their policy.

In a major reversal, Google is ending a plan to eliminate cookies in its Chrome browser after four years of efforts, delays and disagreements with the advertising industry. The decision to keep ...