Smartphone apps that track menstrual cycles are a "gold mine" for consumer profiling, collecting information on everything ...

Standing out in today’s modern marketing isn’t easy. It demands the use of right AI tools, insights, and smart strategi ...

The research, extensively analyzed by Ars Technica, focuses on the widespread use of analytics scripts such as Meta Pixel and ...

Android's sandboxing typically keeps apps from sharing sensitive identifiers, but a loophole allows apps to subversively ...

Meta Pixel and Yandex Metrica are analytics scripts designed to help advertisers measure the effectiveness of their campaigns ...

Google says Gemini helps users save time by pulling key insights from videos, offering faster access to information without ...

and analytics cookies on Android devices and found that Google tracks users before they even have a chance to open an app. Leith was able to identify at least 14 cookies, trackers, and device ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement.

Integrating Google Analytics 4 with Firebase establishes ... configuring the Measurement ID, deploying your app, and setting up event tracking, you create a data-driven framework that supports ...

A hack of location data company Gravy Analytics has revealed which apps are ... leading to this tracking by outside companies and potentially government contractors. Google did not respond ...

You can even monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to help you make well-informed business decisions. To use Google Analytics ...