Estimated reading time: 5 minutes The golden ratio is a fundamental aspect of design work. It’s found almost everywhere in nature, and dates back as far as the Ancient Greeks.

At this point, we know that the Golden Ratio provides several benefits and visibility to corporate industries. Nonetheless, it is not carved in stone that you use the Golden ratio in your logo design.

I couldn't find any information online about their design process, but in looking at examples of the Apple logo after L&A worked on it in the early '80s, you can see it was much closer to the logo ...

The Golden Ratio is the secret, silver bullet for refined design and balanced aesthetics. It’s on display in great works of art like the Mona Lisa. Even the Apple logo leans on the Golden Ratio ...

Takamasa Matsumoto of Design Archive considered the iCloud logo's irregular shape, and took some measurements.He found that the golden ratio was represented by the cloud's inner "circles" as well ...

Nowadays, the golden ratio helps designers to organize better art composition and inter-layout spaces on a proportional and calculated design, which are widely applied on posters, printed adv., UI ...

Apple's logo artists have infused the iCloud logo with some mathematical elegance. In this case, the golden ratio or φ. The circles in the 'puffs' of the iCloud are sized in a ratio of 1:1.6, an ...

“The golden ratio is a common mathematical ratio equal to 1.618, ... In nowadays, golden ratio has huge application on posters, printed adv., UI & UX design, website design and logo design etc.