Hershey’s is including a smiley face, the fist pound, the ghost emoji and others. ... In 2017, it started selling Hershey’s Gold, a caramelized creme bar with pretzels and peanuts baked inside.

The emoji-filled redesign marks the first time Hershey’s has altered its milk chocolate bar design since it first went on sale in 1900. But, sad face, it’s not a permanent change.