FOXBOROUGH — When Patriots players enter the Gillette Stadium facility, they’re no longer greeted by Bill Belichick’s “Do Your Job” catchphrase. There’s a new slogan adorning the walls ...

Gillette commercial controversy: Men should just get over it and adapt to #MeToo era Gillette is taking on toxic masculinity. Based on the furious reaction to this effort, the message is more ...

For three decades, Gillette promised its customers “The Best a Man Can Get.” An individual. Acquisitive. Assertive. And always clean-shaven. This was the vision of masculinity depicted in an ...

An ad celebrating a transgender man’s first shave is the latest in a series of provocative spots that Gillette has rolled out since the start of the year.

BOSTON -- The parent company of razor maker Schick-Wilkinson Sword sued Gillette Co. in federal court Wednesday, saying that the Boston company's famous "Best a Man Can Get" slogan amounts to ...

Gillette’s purpose-driven attempt to revitalise its slogan, ‘The best a man can get’, isn’t just a waste of ad budget but an expensive exercise in destroying its dominant market share.

The brand has drawn mixed reaction with an ad calling on men to take responsibility in addressing sexism, sexual harassment, assault and bullying.

Gillette has turned its ‘Best a Man Can Get’ slogan on its head to question what ‘best’ means for blokes in 2018.

New mottos on the wall and a basketball hoop in the locker room won't make the Patriots better. But they're signs of change under Mayo.

STROUDSBURG, Pa. -- A new slogan for a long-time razor company is all the buzz on social media. The new Gillette Commercial has been re-tweeted on Twitter nearly 200,000 times. On Facebook, it has ...

"The Late Show" host Stephen Colbert was moved by Gillette's #MeToo-inspired ad, but took issue with some of its critics and what it says about our public institutions.

Gillette’s purpose-driven attempt to revitalise its slogan, ‘The best a man can get’, isn’t just a waste of ad budget but an expensive exercise in destroying its dominant market share.