FOXBOROUGH — When Patriots players enter the Gillette Stadium facility, they’re no longer greeted by Bill Belichick’s “Do Your Job” catchphrase. There’s a new slogan adorning the walls ...

Gillette is taking on toxic masculinity. Based on the furious reaction to this effort, the message is more needed than we realized. ... The ad plays on the company’s slogan, ...

Gillette has turned its ‘Best a Man Can Get’ slogan on its head to question what ‘best’ means for blokes in 2018. Gillette Best Men The spot from Grey London quickly establishes that it ...

A new Gillette ad challenging men to be "the best" they can be by combating toxic masculinity and setting a good example for young boys received widespread praise online—as well as a backlash.

Gillette is attempting to take an ancient and highly distinctive slogan and revitalise it for a new era. When you pull this off, you achieve a quintuple branding whammy of retaining a billion-dollar ...

In 1989, when Gillette introduced its “best a man can get” slogan, it ran an ad during the Super Bowl showing men playing sports, at the office, getting married, and with their sons. “You ...

BOSTON -- The parent company of razor maker Schick-Wilkinson Sword sued Gillette Co. in federal court Wednesday, saying that the Boston company's famous "Best a Man Can Get" slogan amounts to ...

Stephen Colbert took aim at both Gillette’s toxic masculinity ad that ... The enlightened ad debuted earlier this week and recasts the razor company’s “The Best a Man Can Get” slogan, ...

Gillette this week launched its new #TheBestMenCanBe advertising campaign, ... a reference to the shaving brand’s well-known slogan. The ad, which premiered Monday, ...

STROUDSBURG, Pa. -- A new slogan for a long-time razor company is all the buzz on social media. The new Gillette Commercial has been re-tweeted on Twitter nearly 200,000 times. On Facebook, it has ...

‘Do your job’ no more: Patriots’ new slogans are part of Jerod Mayo’s plan for change. By Chad Graff. May 13, ... LB Ja’Whaun Bentley says one new sign inside Gillette Stadium speaks to him.

Gillette’s purpose-driven attempt to revitalise its slogan, ‘The best a man can get’, isn’t just a waste of ad budget but an expensive exercise in destroying its dominant market share. By Mark Ritson ...