So, Betty Crocker was a fictional creation by General Mills that first aired right here on the Good Neighbor. Again, General Mills is welcoming the public to its 150th birthday celebration at the ...

General Mills' Betty Crocker baking mix business has long been a staple for the company, but its sales have been hurting the past few years. New recipes such as these bars with M&M's from Hershey ...

Wandering the stacks in the archives of General Mills, which go back to the company's beginning in 1866, you'll encounter the Jolly Green Giant and Betty Crocker, and get just a little taste of ...

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her ...

In a down month for U.S. equities, General Mills, Inc. (NYSE:GIS) bucked the tide in February 2023. It’s something the packaged foods maker has grown quite accustomed to.In 2022, when the S&P ...

Betty Crocker may smile out from many ads and boxes of cake mix, but she isn't a real person. So who created the iconic marketing image and Betty Crocker brand?

General Mills Inc. already said hello to Annie -- now it may be time to say goodbye to Betty Crocker. The $32 billion packaged-food company this week reported its sixth straight quarterly sales ...

MINNEAPOLIS — General Mills, Inc. is bolstering its Betty Crocker brand with a new lineup of seasonal products, including two mixes made in tandem with The Hershey Co. The five new offerings ...

General Mills shares fell Wednesday after the cereal maker's fiscal 2025 fourth-quarter sales came in short of estimates and ...

In 1921, a predecessor to General Mills invented the name Betty Crocker in order to personalize responses to customer letters, thousands of which flooded in during a promotional contest for Gold ...

General Mills also launched a tool that lets customers search for products that contain GMOs, which includes Betty Crocker frosting, Chex cereal and Nature Valley bars.

MINNEAPOLIS — For 95 years, Betty Crocker's official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills' baking business. Sales of ...