Gatorade’s newest beverage doesn’t look or taste like its other neon-bright drinks. In fact, it’s just water. The PepsiCo-owned brand, best known for its fruit-flavored sports drinks like ...

Gatorade announced earlier this week that it will be releasing an unflavored water product, set to be known as 'Gatorade Water,' in early 2024. The product will be 'competitively priced' and ...

Gatorade Water is joining a crowded category. It's currently dominated by Coca-Cola's Smartwater, capturing nearly 27% of the US market share, according to Euromonitor data.