How the Geico Gecko Became My Everyman Hero ... “It’s like Mickey Mouse, you don’t want to see a punk teenager unzipping the costume and stepping out,” Lawson says.

NEW YORK--(BUSINESS WIRE)-- What’s the next step for a beloved Gecko who for over 10 years has captivated America and was even voted America’s favorite advertising icon? For the next month at ...

To help promote wildlife conservation work, GEICO is taking its iconic gecko mascot on tour. The insurance company joined with The Association of Zoos and Aquariums and the San Diego Zoo for a ...

Geico has created a 14-minute faux documentary about its famous ad character, the Gecko (and its famous Caveman appears, too) ...

To help avoid that, GEICO recommends: Arrange a safe ride for the evening: Plenty of options are available, including public transportation, a designated sober driver, rideshare services or cabs.* ...

We referred to it all as the GEICO-verse. We really leaned on Martin, Framestore, and GEICO for character development, since they knew most about the Gecko, what makes him tick, and what he stands ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...