The NBA, in partnership with Emirates, the OKC Thunder, and the City of Oklahoma City, made upgrades and renovations to the ...

The "Finals" logo ceased to become a court feature in 2014, with the league citing player safety due to the slipperiness of ...

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a television audience.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Popeye Jones was an NBA rookie in Dallas who knew nothing about hockey. That was in 1993-94, the first season the Stars came ...

North of Iowa in Minnesota, more than 130 varsity girls' teams hit the ice this season. Though the Hawkeye state lags behind, a few pioneers work to make a change.

Montlake Futures, UW's official third-party NIL collective, will begin relinquishing its responsibilities to Dawgs Unleashed, UW's internal NIL division, following the House settlement.

For Mullins, Greenfield-Central’s first IndyStar Mr. Basketball, it is off to UConn, where he will get caught up quickly with ...

Angel Reese has an official logo for her upcoming Reebok sneaker release. The sportswear giant revealed the Chicago Sky star ...

A goaltender's mask tells a story. Cheyenne Vogel's is no different. It tells the tale of a world-wide hockey journey which began in Japan and continues in Vogel's home state.

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...