For the most part, television commercials are not watched so much as endured. People of a certain age will remember the ...

A new advertisement taunting Congresswoman Elise Stefanik’s aspirations to be governor is drawing criticism from her campaign for using artificial intelligence.

The NFL’s reigning Most Valuable Player was, in more ways than one, an obvious pick to be the next pitchman for Wonderful Pistachios. The star quarterback for the Buffalo Bills, Josh Allen, grew up a ...

Guinness’s advertising campaigns are known throughout the world. From their first advertising tagline, “Guinness is Good For ...

The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...

Purely funny ad: “Make your plans now for a cheap and cheesy Valentine’s date.” The study found that the prosocial text led to higher self-brand connection than both the antisocial and the purely ...

7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less ...

The Martin Agency hosted Super Bowl ad directors and marketing experts to discuss why marketers should use humor year-round.

Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable.

Teriyaki Madness (TMAD), the fast casual Asian-inspired franchise, is launching its first national advertising campaign from independent creative agency Party Land. Merging humor, creativity, and ...