Frutiger Aero is a style associated with tech companies of the early 2000s. Getty Images© Provided by The National Florence and the Machine is an example of an artist who still sports Whimsigoth.

The ‘dumbphone’ craze is a continuation of 2000s nostalgia-core, a time when aesthetics like Britney Spears-esque McBling, cyberfuturism and Frutiger Aero ruled the trends.

Let’s be honest; Most people walked away from Apple’s Worldwide Developers Conference (WWDC 2025) earlier this week… unimpressed. There was no shiny new VR headset or jaw-dropping “AI ...

Bruce Frutiger left his job as boys hockey coach at Rochester John Marshall to start a new program from scratch when Rochester Century opened in 1997.