Sometimes, brands decide it’s time for a fresh look, swapping out their old logos for something new. Whether it’s a bold transformation or a subtle tweak, these redesigns always seem to spark ...

And once you see these, you'll never see the logos the same ever again (it's a good thing! And fun, in our opinion). So, check it out: Some famous brand logos with hidden images that you won’t ...

Trainer brand K-Swiss is rolling out a new brand identity and logo that it says better reflects the company’s history as the “only” heritage US tennis brand, according to Design Week.

The study looked at more than 100 logos comprised of the world’s top brands, and found that even though the top four brands had star power (and some of the biggest ad budgets), “many similar ...

A study of 2,000 Americans tested respondents on their knowledge of logos and saw the famous yellow “M” symbol of McDonald’s and the Coca-Cola logo also among the most well-known. Nike ...

Design studio Maentis wasn’t happy with all that sameness, so it took the famous logos and brands we see everyday and created painfully honest (and hilarious) parodies. So you get an obese angle ...

French designer Sylvain Boyer has reimagined famous brand logos to use less ink, to reduce the impact of printing on the environment. Ecobranding design Boyer says his redesigned logos would use ...

It’s amazing how much of a difference a difference can make. Last year, we peered into the bizzaro world where our most trusted brands swapped identities. It was weird. However, that switcheroo ...

Introduced in 1989 on the Japanese brand’s 50th year, the logo on first glance looks like a vertical and horizontal circle in the shape of a T so that it’s easily recognized around the world ...

French designer Sylvain Boyer has reimagined famous brand logos to use less ink, to reduce the impact of printing on the environment. Ecobranding design Boyer says his redesigned logos would use ...