Sponsoring a Formula One (F1) racing team is a costly endeavor. Per RTR, a sports marketing agency focused on motorsport ...

E lite motor racing series Formula 1 (F1) has struck a new commercial deal with soft drinks and snack foods giant PepsiCo, while also extending a tie-up with cruise operator MSC Cruises.

MSC Cruises features in the highly anticipated film from Apple Original Films, F1® THE MOVIE, opening in cinemas around world from today, released by Warner Bros. Pictures The cruise line’s ...