A&M should think about putting up a billboard or two on Highway 6, which is used by approximately 93,000 vehicles daily.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Venus Lacy rumbles down Venus Lacy Parkway in a tan Suzuki Aerio with 264,770 miles on its odometer. In her rearview mirror is an 8-foot-tall sign outside Brainerd High featuring her resume: Girls ...

He walked onto campus last week with a private jet’s schedule, not a backpack. A top recruit in football. His name alone earns social media blitzes. He’ll wear school colors for a run‑through, then ...

Louisiana was on full display Saturday night inside the Natchitoches Events Center as the Louisiana Sports Hall of Fame ...

The women’s game already is played in quarters instead of halves, while the men’s game with its 20-minute halves remains an outlier in basketball. An NCAA rules committee “recommended NCAA Division I ...

According to Pete Thamel, A decision to expand the NCAA men’s and women’s basketball tournaments is expected in the coming weeks. If approved, the expansion would take effect in the 2025-26 ...

INDIANAPOLIS — College basketball coaches will be able to challenge officials' calls next season for the first time, and the NCAA also said there is “positive momentum” toward switching the ...

Keep an eye on Rocky Top—this recruitment is just getting started. Back in May, Tennessee guard Zakai Zeigler filed a lawsuit against the NCAA in order to seek a fifth year of eligibility with ...

Men's college basketball is the only level still using halves. Auburn basketball coach Bruce Pearl supports switching to a quarters format. The NCAA is considering the change and potential ...

It's no surprise the Duke basketball staff, plus at least one other blueblood and over a dozen more high-majors, have already dialed up the No. 1 overall prospect in James Hubert Blake High School ...

Matt Norlander of CBS Sports reported that the NCAA Division I Council has approved to expand the college basketball regular season from 31 games to 32. It will go into effect for the 2026-27 season.