Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting ...

Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships require careful planning.

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Explore how ecommerce brands can navigate paid media reporting by aligning KPIs, attribution, and modeling to uncover ...

Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.

Marketing a B2C product today means navigating an increasingly fragmented digital landscape being shaped by AI, shifting ...

• “No decision” becomes the most common pipeline outcome. • Closed-won accounts show poor adoption—and churn at the first ...

Real digital transformation isn't about flashy tech, but about fixing foundational processes and aligning people to navigate ...

Following a milestone omnichannel game launch, AGS' Zoe Ebling discusses the proven benefits of a unified, omnichannel ...

As I reflected on the keynotes, demos, and deep-dive conversations, three fundamental shifts emerged. Each marks a step ...

India’s artificial intelligence industry is forecast to reach $17 billion by 2027, tripling from current levels as ...

News; Indian banks face urgent privacy transformation to meet DPDPA 2023. A new Protiviti report highlights regulatory shifts ...