Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to ...

As VPPs become increasingly prevalent, effective marketing will be vital in driving customer participation and maximizing ...

Using the ad tools Meta is developing, a brand could present an image of a product it plans to promote with a budgetary goal, ...

Today’s franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their ...

Behind A/B testing lies a strategic approach that is reshaping how modern products are designed, refined and launched.

As we navigate through 2025, the integration of AI into marketing strategies is not just a trend but a fundamental shift, ...

If a company's CRM software determines, for example, that 82 percent of customers in your city prefer one product ... marketing are designed to appeal to each person who is likely to make a ...

AI excels at analyzing massive datasets to uncover actionable customer insights. Through advanced algorithms, marketers can automatically segment audiences based on demographics, behaviors, ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

iSpot’s “Q1 2025 TV Ad Transparency Report” analyzed 224 billion linear and connected TV ad impressions from 87 brands across 12 product categories ... serving as examples for marketing leaders ...

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the ...