Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to ...

As VPPs become increasingly prevalent, effective marketing will be vital in driving customer participation and maximizing ...

Using the ad tools Meta is developing, a brand could present an image of a product it plans to promote with a budgetary goal, ...

Behind A/B testing lies a strategic approach that is reshaping how modern products are designed, refined and launched.

As we navigate through 2025, the integration of AI into marketing strategies is not just a trend but a fundamental shift, ...

If a company's CRM software determines, for example, that 82 percent of customers in your city prefer one product ... marketing are designed to appeal to each person who is likely to make a ...

Let’s break down the four steps to becoming an effective marketer, from being simply aware of marketing to putting the ...

CMO Sukita Tapadia discusses The Pant Project's marketing journey, the strategic nuts and bolts of thriving in the ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

The head of the AI video generation platform dives into the AI art debate tearing through the creative industry.

Background: Clinical trial designs have historically been biased towards the Caucasian population, with limited ...

All findings are well-integrated into reports and provided to brand partners to keep them updated on the campaigns growth.Conclusion- RAIPL is the leading influencer marketing agency in India that ...