Embark a world of magic with the LEGO Elves 41075 Treetop Hideaway, where adventure and enchantment await! This stunning set features a whimsical treetop hideaway complete with a bakery, ship, spa ...

It has been almost a full year since Nike and LEGO announced their upcoming collaboration. Today, the two beloved brands officially unveiled their plans for a global, multi-year partnership. It ...

More than just plastic bricks, the new Mattel and Hot Wheels Brick Shop sets also include metal pieces, extra accessories, and a matching die-cast.

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market share.

The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.

The Danish toy company is now making those tires out of recycled materials like fishing nets, engine oil, and rope.

Mattel Inc. plans to unveil the company's first brick model set in a matter of weeks, a move seen as a direct step to challenge Lego's supremacy in that toy segment.

Mattel takes aim at Lego with brick-based building brand The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.

Bluey is getting some Lego sets Six 4+ and Duplo sets are due for release this year ...