The Elf on the Shelf is celebrating its 20th anniversary at Toy Fair with new toys and collectibles. Hosting its celebration at The Lumistella Company’s booth at Javits Center, fans can see the ...

Where Is The Elf Location In Pet Simulator 99? Unlike the Christmas Presents, the location of the Elf on the Shelf is not fixed in Pet Sim 99, which means the Elf is present in a different location ...

Will Ferrell appeared at the Los Angeles Kings game on Sunday decked out in full "Elf" gear.

Kylie and Jason Kelce are parents to daughters Bennett, 19 months, Elliotte, 3, Wyatt, 5, and another on the way. The podcast host recently revealed that her Elf on the Shelf is a 'deadbeat' and ...

Truist raised the firm’s price target on Elf Beauty (ELF) to $150 from $130 and keeps a Buy rating on the shares as part of a broader research note previewing 2025 for Consumer Prodcuts.

Looking for an Elf on the Shelf alternative? Discover Elfie, a cozy, low-maintenance holiday tradition that parents are loving. No pranks, no pressure—just simple Christmas magic.

If you're new to the Elf on the Shelf tradition, here's what to know about how it works, the purpose, history and rules of this little North Pole visitor.

I never wanted an Elf on the Shelf. But last year, just when I thought we were exiting the believing-in-Santa years, my daughter saved up her money and asked me to drive her to Target to buy an elf.