Is the Elf on the Shelf more than just a decoration? Anthony Mennella warns viewers not to touch in this video.

"Kids ignore Dad’s warning, and Elf on the Shelf strikes back. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable ...

Jessica Biel and Justin Timberlake share funny photos and videos of their family's "naughty" Elf on the Shelf.

Boerne principal becomes real-life 'Elf on the Shelf' to spread holiday cheer Staff at this elementary school will do anything to make kids smile.

An Elf on the Shelf in Clay County had a run-in with the law this holiday season, and it’s going viral.

When Hope Haley’s 7-year-old daughter asked why “The Elf on the Shelf” didn’t visit their Las Vegas home, she was ready. Haley told her that families have to apply to get an elf from Santa ...

A Target employee accused of theft likely made Santa’s naughty list Dec. 1 when an in-store video camera caught him taking an Elf on the Shelf figure and an elfin dress from the store shelf and ...

Kylie and Jason Kelce are parents to daughters Bennett, 19 months, Elliotte, 3, Wyatt, 5, and another on the way. The podcast host recently revealed that her Elf on the Shelf is a 'deadbeat' and ...

To absolutely no one's surprise, Kylie Kelce and her husband Jason Kelce have an extremely low-key approach to a divisive holiday tradition: Elf on the Shelf.

Chanda Bell and Christa Pitts, co-founders of the “Elf on the Shelf” brand, tell parents who think the tradition is “stressful” to ease up.

Kourtney Kardashian Barker shared a new video of her family's Elf on the Shelf dolls and the shenanigans they recently got up to.

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on the Shelf ideas are easy.