Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A Christmas Tradition" in 2005.

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and easy tradition with these ideas.

Christmas season and traditions kick off when the little elves make their debut. Here's all about Elf on the Shelf and when it appears.

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into ...

The trick is this elf moves to a new spot each day, and when the children wake up, they go through the house looking for where the elf moved. When did Elf on the Shelf become popular?

Chanda Bell and Christa Pitts, co-founders of the “Elf on the Shelf” brand, tell parents who think the tradition is “stressful” to ease up.