On September 16, 2025, The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing The Rise of Nicholas the Noble. It’s aimed for middle grade readers, ages 8-12 .

Elf on the Shelf is based on the book written by Carol Aebersold and her daughter Chanda Bell. As the story goes, cute 10-inch tall elves, called Scout Elves, arrive in children's homes during the ...

As told in the children's book, "The Elf on the Shelf: A Christmas Tradition," 10-inch-tall elves, called Scout Elves, arrive in children's homes ahead of Christmas.

The magic reallt took hold in 2007 when Jennifer Garner was seen with the Elf on the Shelf book tucked under her arm. Soon after, The Today Show jumped on the story and the rest is history. Since ...

“And that’s how we got our first The Elf on the Shelf units,” she said. The minimum order was 5,000 and by the fall of 2005 they had their first book signing. “We started very small at a ...

Since then, more than 19.5 million Elf on the Shelf dolls have been sold, and the original book, The Elf on the Shelf: A Christmas Tradition, was ranked by PW as one of the top-selling books of ...

When does Elf on the Shelf start? According to the official Elf on the Shelf Instagram, Scout Elves arrive in households anytime between Nov. 22 (Thanksgiving Eve in 2023) through Dec. 1.

Elf on the Shelf photos submitted from years past. (Advance photo) Another option is using your children’s other toys with the elf, such as placing it in a toy or remote control car.