While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

What Colors Really Mean in Company Logos (Infographic) The psychology of color… plus some cool information about the cost of logos and the value of brands. BY JEFF HADEN , CONTRIBUTING EDITOR, INC.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Logo design then is probably more important than it might first appear, but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice.

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...

In the end, we really can’t say why the color swap was done on the logo. Maybe they felt it was “time for a change,” or maybe there was “something more to it.” We honestly don’t know.

Meta has refreshed Facebook's identity system, giving it an updated logo, wordmark, and a new color palette. The new logo has better contrast to make the "f" stand apart and be more accessible.