I think it will be incredible for baseball,” Vitello said. “We’re talking about a global event that’s going to be held in ...

Wisconsin cornerback Nyzier Fourqurean's status for this season is now unclear after a federal appeals court overturned a preliminary injunction that granted him another year of ...

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women's basketball stars who have been able to profit off their name in college and build brands that have helped them ...

Texas Tech Regents chairman aims to "save college sports" as Name, Image, and Likeness compensation pressures athletic ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

ESPN's Michael Wilbon recently torched the NCAA as a worthless brand, blasting expansion plans that could ruin March Madness forever.