Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters.

Mattel CEO Ynon Kreiz says today’s acquisition of rights to make dolls and toys stemming from Disney‘s princess and Frozen will arm the company with more recognizable properties in a crowded ...

Disney Princess Core Fashion Dolls Assortment Amazon Disney Princess Toys, 13 Princess Fashion Dolls with Sparkling Clothing and Accessories, Inspired by Disney Movies, Gifts for Kids ...

Although Hasbro is the larger toy company, Mattel is known as the market’s premiere doll manufacturer and the loss of the Disney Princesses and Frozen lines were seen as a major blow to the company.

Stock in Mattel has risen sharply after the toymaker said it had regained the global license for toys based on Walt Disney‘s Princess lineup. “We are incredibly proud to welcome back the ...

Starting in 2023, Mattel will return to making Disney Princess and Frozen toys. Today the toymaker announced a multi-year global licensing agreement with Disney for its Princess and Frozen lines ...

Jan. 26 (UPI) --After losing its Disney princess lineup in 2016, Mattel has won back the license to make Disney princess toys, including Anna and Elsa, popular Frozen dolls. In 2016, Mattel lost ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters ...

Mattel Inc. has won back the rights to produce toys based on The Walt Disney Company’s lineup of iconic Disney princesses and “Frozen” characters. Hasbro was previously the owner of the ...

The Disney dolls line from Mattel will also include unique, ... Disney Princess Core Fashion Dolls Assortment (RPP £15.99) Disney Frozen Core Fashion Doll Assortment (RRP £15.99) ...

Mattel rival Hasbro took over the Disney Princess and Frozen license in 2016 after Mattel had been making the toys for twenty years. Shares of Mattel soared more than 8% Wednesday following the ...

The Disney princess comes with two bluebirds, a glossy red apple and a silver heart pendant necklace. Mattel’s Disney Evil Queen and Snow White collector dolls.