This study focuses on Sina Weibo as the research platform, constructing a corpus of Traditional Chinese Medicine (TCM) marketing content spanning 2019-2024. By integrating four analytical ...

As Generative AI tools transform the marketing landscape, businesses must reimagine how they engage audiences across digital ...

According to Criteo's Sherry Smith, Walmart's in-store beauty bars, supported by robust digital marketing, are an example of ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Over the next decade, emerging technologies will enhance consumer understanding, boost automation, and accelerate the ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

With over 5 billion users worldwide, social media platforms have become a literal goldmine for businesses and digital ...

WWD Voices taps into Fairchild Media's Beauty CEO summit event, with Jaime Elden of Listrak discussing how data-first ...

The digital transition in the EU Key policy areas of the EU digital strategy Your life online: how is the EU making it easier and safer for you? The European Union is actively working on improving the ...

As AI-powered chatbots replace traditional search engines for information discovery, marketers must shift to new strategies ...

As the founder of Primals Digital Marketing Services, an online advertising firm, and chief executive officer of Noir PH, a ...