The digital marketing industry is booming, but a glaring gap remains. Graduates of many digital marketing courses often find ...

Digital channels now account for 62% of student enrolments, with Artificial Intelligence-driven strategies and online platforms revolutionizing how institutions connect with prospective students.

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting efficiency.

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The radio industry has reached "a significant milestone in its digital transformation," hitting a record high in 2024, the ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Digital 2025 shows that AI’s momentum is growing rapidly, social media continues to play a pivotal role in brand discovery, ...

Rutgers Business School Professor Rudi Leuschner stands with Kathalina Tapia at the graduation program convocation in 2022.

Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...