A 2024 study by Veeva Systems found that HCP engagement with pharma field force and online channels has fallen to just 53%, ...

DISPL, an ambitious Cyprus-based startup, is transforming brick-and-mortar customer engagement with a view to lifting retail ...

Coca-Cola employed a surprising AI agent to complete millions of outreach initiatives in the Saudi Arabian market.

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three ...

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes ...

Kroger Precision Marketing has announced a new in-store digital advertising capability powered with Barrows Connected Stores' ...

While digital transformation opens doors to new opportunities, it also demands a level of expertise and resilience that ...

Supermetrics, the leading Marketing Intelligence Platform, announced today the acquisition of Relay42, a leading, real-time Customer Data Platform (CDP). The acquisition positions Supermetrics' as the ...

Discover how digital marketing is evolving in a privacy-first world. Learn about key trends, challenges, and strategies to ...

In this week’s Ask an SEO, we break down the impact of AI on affiliate marketing, and how to adjust your approach for better ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Martech complexity is not a technology problem; it’s a planning problem. To solve it, marketing leaders must replace ...