The logo created in Word is compatible with all Office products. You can copy and paste it between them with ease and the logo will retain its design. The logo, however, it is not a graphic file.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

In comparison, the right logo can inspire loyalty and instill a love for effective design. Choose your logo carefully, so your business may prosper and you may profit. Editorial Standards Reprints ...

It may indicate some sort of fundamental change in the business itself, as when the court-mandated breakup of AT&T in the early 1980s resulted in the company adopting its new “Death Star” logo.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity.The logo returned the “Pepsi” word mark “back into the ...

Video summary. A young entrepreneur is shown how to create and design his own company logo. Different company logo styles are looked at – shapes, use of text and symbols as well as bold, bright ...