Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia ...

Australia’s new national brand logo features a kangaroo. After it’s resemblance to a Covid cell was savaged online, the National Brand Advisory went back to the drawing board.

Last week, Australia's new logo was revealed: a golden wattle flower that many were quick to point out bears an uncanny resemblance to COVID-19. As Ash Ivory argues, it wasn't just a design ...

The Australia Unlimited logo. Credit: Australia's Nation Brand Advisory Council is an industry-led body established in 2018 and chaired by West Australian mining billionaire Andrew "Twiggy" Forrest.

The dust has settled on Australia’s new logo and the reviews by the public and marketers alike have been scathing. From comparing the new golden wattle design to a graphical representation of the ...

Tourism Australia has unveiled a new logo that cost $200,000 to develop. The tourism body is replacing its current, eight-year-old logo “to stay relevant and to reflect the organisation’s changing ...

Awkward twist in logo fiasco as Women’s Network Australia says it’s ‘in no way affiliated’ with it. There’s been another embarrassing twist in the government’s Women’s Network logo ...

The mastermind behind some of Australia’s biggest logos and brands says scandal-plagued Optus and Medibank may need to completely rebrand or change their names in a bid to halt an exodus of ...