Zerodha CEO Nithin Kamath criticized financial apps for using manipulative 'dark patterns' that mislead users into actions ...

According to the Zerodha CEO, with the use of dark patterns, 'many platforms are, in some ways, incentivised to work against ...

Kamath shared a post that warned of the “casinofication” of investing, where apps mimic gambling platforms to drive activity.

Your first task isn’t to act—it’s to observe. People reveal their weaknesses through patterns. Study them relentlessly, but quietly. Let them think you’re indifferent while you map out every move they ...