A gold trophy at center court and a crown beneath their feet: the Sacramento Kings will debut a bold custom floor Friday as they begin NBA Cup group play, part of the league’s mid-season tournament ...

Check out our roundup of the latest logo updates across the T7—from the WTA's call to "rally the world" to Wimbledon's spot-the-difference tweaks.

NBC News’ Steven Romo gets an exclusive look at Nike’s new project, “Amplify”, which offers a bionic boost for runners. The ...

Travis Scott’s latest Jordan collab breathes fire with bold colours and Chinatown flair. Travis Scott x Air Jordan 1 Low ...

The "Air Jordan 1 x Louis Vuitton" sneaker design offers a unique take on the iconic Nike Swoosh. Nike Air Jordan 1 x Louis ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

The NBA’s most famous player surprised the Ohio State football team with footwear before the Buckeyes’ game against Penn ...

The Carlos Alcaraz brand continues to go from strength to strength with the biggest companies in the world all keen to work ...

Design studio OLA Shanghai has collaborated with toy brand Lego and sports brand Nike to create a colourful modular playground at a primary school in Shanghai, China. Created as the latest ...

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NORFOLK, Va. (WAVY) — Norfolk State University (NSU) is one of four Historically Black Colleges and Universities (HBCUs) that will receive a unique Nike Air Max 95 sneaker in 2025. The green and gold ...