The dhoti's comfort and style are being rediscovered, ... Pick hand block prints in cotton and chanderi, or go for rich fabrics like silk or velvet in navy, maroon, or gold.

The case for why the humble dhoti (or sarong, or lungi, or whatever you call it) needs to be a part of your wardrobe ...

Worn by men all over India in styles unique to various states, the dhoti is four or eight yards of cloth in cotton, silk or a mix of both. There is subtle politics woven along this length of cloth.

From a viral social media moment to expanding across India, Ramraj Cotton turned a cultural setback into a massive success, with over 2,500 dhoti varieties and 250+ stores, all while supporting ...

Ramraj Cotton, a traditional ethnic wear brand, has launched its new 360° campaign, featuring actor Abhishek Bachchan and players from the Chennaiyin FC football team. This campaign is set to ...

Ramraj Cotton has kicked off its week-long ‘Ramraj Veshti (dhoti)’ campaign from January 1 to 7. The campaign is aimed at getting youngsters to wear dhoti, which is considered the traditional ...

Based in Tiruppur, he launched Ramraj Cotton in 1983. In the 1980s, Tiruppur had 300-400 companies manufacturing veshtis, but most shut down, including the one he worked for, as the popularity of ...

So, the idea was to make pure silk dhoti - shirts exclusively for the grooms at a cost of Rs 1 lakh. This branch will be our one and only separate showroom for Dhoti - Shirts among the 225 outlets ...

And moreover why blend in the crowd when you can stand out,” says Krishna, who made this shift in 2014. “From my experience wearing Indian wear like kurta and dhoti makes you more social ...