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As the beer known for chill, Coors Light is stepping in with a stylish solution to keep wedding parties chill from the aisle to the afterparty with the Cold Tux and BrrrTie.

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"If any beer is going to keep you chill during your vows with a cold-activated tux and bow tie, it's Coors Light," said Marcelo Pascoa, VP of Marketing at Coors Light.