Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in ...

Coors Light's latest Super Bowl 2025 ad is a funny, ... T-shirts, sweatpants, hoodies, can coolers, and more are available with the "Case of the Mondays" logo emblazoned on the gear.

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...

Coors Light will also be airing a 30-second Super Bowl commercial for the third year in a row. The brand said specific campaign details will be revealed in the weeks leading up to the game.