Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in ...

In celebration of National American Beer Day on October 27, Coors Light announces a nationwide contest for the person that "chills the hardest." The "Chill Harder Champ" has a chance to win $50,000.

(WSIL) -- To celebrate National American Beer Day, Coors Light is announcing a nationwide search to find the person who 'chills hardest' to be crowned the brand's first ever "Chill Harder Champ ...

Starting on Thursday, Oct. 27 — also known as National American Beer Day — Coors Light is challenging fans to become the “Chill Harder Champ” and win up to $50,000 doing so.

CHICAGO, July 30, 2019 /PRNewswire/ -- Today Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger ...

Coors Light's latest Super Bowl 2025 ad is a funny, ... T-shirts, sweatpants, hoodies, can coolers, and more are available with the "Case of the Mondays" logo emblazoned on the gear.

New York’s Puerto Rican community is upset that a logo on a Coors Light beer can appears to feature their island flag. Coors is a sponsor of the city’s annual Puerto Rican Day Parade, which ...