Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.

Coors Light temporarily rebrands as 'Mondays Light' to combat post-Super Bowl blues, selling 12-packs of beer with new packaging. 83° Make wishtv.com your home page ...

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...

The new name will come on limited-time 12-pack packaging, turning a “Case of the Mondays” into a literal case of beer available to buy at retailers nationwide. Coors Light is changing its name ...

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...