To meet that need, Coors Light is introducing the Cold Activated Bottle, which features mountains on the label in Thermochromatic ink that turns blue when Coors Light has been chilled to the ...

Off-trade bottle formats also carry 'cold activated' Rocky Mountains - on both 300ml and new 275ml packs. The new-look Coors Light cans feature a 'cold activated' Rocky Mountain icon, and now have a ...

Coors Light will get a redesign as the company seeks to revive the slumping brand. And Miller Lite will launch a new campaign called "bodega" that will run in Spanish and English.

CTI's ink turns the mountains blue on cold cans of Coors. ... (roughly 43-50F). Coors (TAP, Fortune 500) already used color-changing ink on paper labels for bottles, ...

The train derailed Sunday across the river from Quinn’s Hot Springs Resort in Paradise, spilling the clay and cases of Coors Light and Blue Moon beer, in cans and bottles, the Missoulian reported.