Riders with the Coors Cowboy Club lead a herd of longhorns through downtown Amarillo during Saturday’s cattle drive, part of the Texas Route 66 Festival. The annual event honors Amarillo’s ...

The Amarillo Coors Cowboy Club Cattle Drive & Parade featured 60 Longhorn cattle along with classic cars passing through downtown Amarillo Saturday morning to an excited crowd of spectators lining ...

More than 60 Texas Longhorns will soon plod their way down Polk Street in downtown Amarillo, but in a different route this year. The annual Coors Cowboy Club Cattle Drive will happen around 10 a.m ...

AMARILLO, Texas (KFDA) - The 37th annual Coors Cowboy Club Ranch Rodeo will return to the Amarillo National Center starting this Thursday. Event organizers say the rodeo will bring western ...

The Coors Cowboy Club Ranch Rodeo is back this weekend at the fairgrounds, and it kicked off with its cattle drive in downtown Amarillo Thursday.

The Chicago-based brewing behemoth is pinning its hopes on a Los Angeles ad shop to produce advertising that boosts volume for its most important beer brand. MillerCoors, the Chicago-based brewing ...

The Chicago-based brewing behemoth is pinning its hopes on a Los Angeles ad shop to produce advertising that boosts volume for its most important beer brand. MillerCoors, the Chicago-based brewing ...

Molson Coors Brewing Co. shook up the advertising roster for its U.S. business, choosing Interpublic Group of Cos.' Foote Cone & Belding as its agency of record. FCB will handle ads for the ...