Jazwares has a ton of exclusives at the con this year, from Avatar: The Last Airbender to Stranger Things, but we can’t help but love this totally cool five-pack of Squirtle plushies, inspired by the ...

With the 50th anniversary if modular action figure Captain Action next year, here's an advance look at the packaging for the 2016 Zica Toys figure… Just one of the many events being lined up for ...

Released as a tie-in toy to the Batman: The Animated Series cartoon, this 1993 Kenner Toys release is long out of print. Infantino does a very nice job on the style of art used in that series.

Apple built an entire culture of unboxing new gadgets, but now a $10 doll has built that experience into a toy. It’s called LOL Surprise, and if you have a young doll-lover in your life, maybe ...

Toys, we buy once, which puts toy companies into a packaging arms race to get kids' attention. But modern toy packaging also gets at a very basic way that kids are different from adults.

Some mass toy manufacturers are moving away from plastic packaging, including Hasbro, which plans to phase out plastic boxes by 2022. But reuse goes a step farther.

Wicked Cool Toys extends its bespoke approach to classic brands with a fresh Cabbage Patch Kids offering at New York Toy Fair.. In a booth surrounded by the dolls, Series 2 Crashlings and the ...

(AP) — Hasbro is giving plastic packaging the boot. The toy maker said Tuesday that all its packaging for new products will be mostly plastic free by the end of 2022. It plans to stop using ...

Thanks to the unstoppable rise of online shopping, shelf appeal is losing out to more practical concerns when it comes to designing and packaging goods. Retail-changes-altering-toy-packaging ...