Elements of Freestyle was a fusion of urban arts and classical music with multigenerational appeal at Joan Sutherland Theatre ...

Schifrin crafted one of the most iconic pieces of theme music in the modern era as part of a long career in film and TV.

The Mammoth are no longer extinct. Well, in the NHL, at least. The Utah Hockey Club has announced its rebranding: despite having a cool name and other possible cool monikers, they will henceforth ...

We pulled up to an old skatepark for a day of cool BMX tricks and unexpected challenges. From dialed lines and stylish airs to creative use of the weathered features, we made the most of the spot ...

The Nike Air Jordan 9 Cool Grey is set to drop on Saturday, March 15th at 7:00 AM PST for a retail price of $210. Pick up a pair via the Nike SNKRS app or aftermarket sites like GOAT and Flight Club.

Legends BMX will be released for Steam this week, as Firenut Games will publish a fun and unserious extreme action sports title ...

New brand Overdrive is taking a clever approach to harm reduction, focusing on brand and content to sell its fentanyl test kits.

What happened to Sierra Mist? The marketing of “cool” soda. It’s not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.

Skateboarding Got Too Cool for the Games to Ignore Now in its second Olympics, the street sport is too much of a cultural phenomenon to stay on the sidelines. But despite the spotlight in Paris ...

Kye Whyte made history by winning Team GB's first ever BMX medal at the Tokyo Olympics 2020 and is eyeing more glory at Paris 2024.

About 25 BMX riders are on track to take on the world. They’ve been selected to represent Canada at the 2024 UCI BMX World Championships in Rock Hill, South Carolina.