Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...

Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix ...

Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic announced as first members of the Universal Ads Business Partners Program, with more to come ...

In response to Zappi’s brief for a Cannes water, Gabriel Fogaça and Larissa Pinheiro embedded an archive of Cannes Lions-winning work in their bottle design.

Investigation finds social media companies help enable explicit deepfakes with ads for AI tools 03:57. Meta has removed a number of ads promoting "nudify" apps — AI tools used to create sexually ...

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...

Prime Here’s why Kenyan creatives struggle to earn on Facebook, Instagram Thursday, June 05, 2025 - 3 min read ...

“There are a lot of ads [that] are disrespectful of people’s days, or what they’re doing or come in and disturb people’s lives,” she continued. “That’s what we hate and that’s what a lot of ads tend ...