Colorado coach Deion Sanders rolled out a new line of sunglasses against Colorado State. ... Editor's note: Follow along with us for live updates from Week 4 of the college football season.

Sept. 15 (UPI) --Deion Sanders responded to a slight from rival coach Jay Norvell by providing his entire Colorado roster with sunglasses during a meeting in Boulder, revving up tension for ...

Colorado State coach Jay Norvell took a fairly innocuous a jab at Colorado's Deion Sanders for routinely wearing sunglasses and a hat in public, and now he may never hear the end of it.. Sanders ...

If Colorado coach Deion Sanders gets his way, everyone around Boulder will be wearing sunglasses for this weekend's Rocky Mountain Showdown with Colorado State.. In response to comments from ...

Prior to the 2023 college football season, the two sides struck a deal, and now Sanders will get royalties from the sales of his Prime 21 sunglasses. Thanks to Norvell, Sanders might pocket even ...

Deion Sanders, the University of Colorado's new football coach, is turning the program from notorious basement dweller to the hottest ticket in the NCAA. (Story aired on ATC on Sept. 18, 2023.) ...

The University of Colorado's new football coach Deion Sanders is turning the program from notorious basement dweller to the hottest ticket in the NCAA. Fans are excited and UC is raking in millions.