How A Logo’s Color Shapes Consumers’ Opinion Of A Brand. A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding.

This article was originally published on mentalfloss.com as Why the McDonald’s Logo Uses the Colors Yellow and Red.

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics , 2015; DOI: 10.1007/s10551-015-2918-4 Cite ...

To design logo that captures your brand essence, you don’t need to be a design expert—you just need clarity, creativity, and the right tools. A thoughtful, well-executed logo sets the tone for your ...

The article concludes with a discussion on how logo colors shape consumers' perceptions of retailer ethicality. Journal Information. The Journal of Business Ethics publishes original articles from a ...

Three colors (i.e., blue, yellow, and red) and shapes (i.e., square, triangle, and circle) generated nine color-shape combinations, with the three shapes displayed as black-line sketches.