How A Logo’s Color Shapes Consumers’ Opinion Of A Brand. A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding.

This article was originally published on mentalfloss.com as Why the McDonald’s Logo Uses the Colors Yellow and Red.

The iconic blue and silver Ford logo may be known around the world, but the design started much differently back in 1903. Here's the full story.

How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics , 2015; DOI: 10.1007/s10551-015-2918-4 Cite ...

The article concludes with a discussion on how logo colors shape consumers' perceptions of retailer ethicality. Journal Information. The Journal of Business Ethics publishes original articles from a ...