St. John's will receive a major investment in their athletics department and student-athletes will have an avenue to a ...

St. John's Athletic Department today announced that adidas will become the official footwear, uniform, apparel and accessory ...

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

Nike will be the third official apparel outfitter in Auburn's history ... cleats and uniforms in front of the greatest fans ...

Per Larry Holder of The Athletic, the deal is part of a larger partnership between Dybantsa and Fanatics, which owns Topps.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...

The new agency in charge of regulating NIL deals rejected deals between players and donor-backed collectives formed over the ...

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

EA Sports appears to be capitalizing on the wildly successful recent return of its college football franchise -- and is now ...

Is EA Sports releasing a college basketball video game? The company teased the return on social media on June 30.