The passages are printed in black, and references to either “Coke” or “Coca-Cola” in passages from King’s The Shining, J. G. Ballard’s Extreme Metaphors, and V. S. Naipaul’s A House ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its signature fire engine–red front door. Project Arden’s core visual system, the ...

The Coca-Cola logo is one of the most recognisable designs in the world, but it certainly isn't one of the simplest. While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark ...

Both campaigns are proof of Coca-Cola’s deep brand equity. You can easily recognize the script logo against a red background even when manipulated. [Image: courtesy Ogilvy] ...

Coca-Cola will also introduce its new Coca-Cola with Coffee Mocha flavor next month. It will join other coffee-flavored drinks already on store shelves, including Dark Blend, Vanilla, and Caramel ...