The Coca-Cola bottle, with its instantly recognizable silhouette, is more than just packaging; it's a cultural icon ...

The contour bottle royalties earned Root Glass 5 cents per gross of Coca-Cola, and Chapman J. Root became the wealthiest man in Indiana. He offered Earl a choice of a $500 bonus or a lifetime job.

A design drawing for the iconic Coca-Cola bottle. ... plus a few photo ops like the city’s famous 6-foot Coca-Cola bottle sculptures and the 30-foot inflatable bottle looming over the festival. ...

The other bottle is owned by the Atlanta-based Coca-Cola Co. The contour Coca-Cola prototype bottle was designed by Dean 96 years ago. His original concept drawing was also sold, for $228,000.

The first application showed an engineering line drawing of a bottle which, according to Coca-Cola was the same “contour bottle with fluting” for which registration already had been obtained.