Accordingly, they’ve chosen the electric Luminous Blue (or 125—28—38) as 2027’s color of the year. It’s the deepest of the five key hues they’ve chosen as definitive for 2027.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain photoreceptors.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists Say They’ve Discovered a New Color—an ‘Unprecedented’ Hue Only Ever Seen by Five People The color, dubbed olo, is described as an intensely saturated teal. Researchers say it ...

But color blind humans offered a similar opportunity through Oz could confirm, one way or the other, if a third photoreceptor leads to normal visual perception or something else.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Butter yellow is the color trend of 2025, and we share easy styling tips on how to incorporate the color into your wardrobe and where to shop the best butter-yellow pieces.